The Hyundai HB20: From Launch to Brazilian Icon

The Hyundai HB20 isn’t just a car; it’s a pivotal chapter in Brazil’s automotive history. Developed exclusively for the domestic market, it became synonymous with innovation, affordability, and adaptation to local demands. This article explores the HB20’s journey, from its launch to its consolidation as one of the best-selling vehicles in the country.

Origins and Launch (2012): A Project Made for Brazil

In 2012, Hyundai Motor Brasil made a significant bet by launching the HB20, the first model manufactured locally at its Piracicaba, São Paulo plant. The name “HB20” stands for “Hyundai Brasil 20,” reflecting its national identity and positioning in the B (compact) segment.

Developed in partnership with Brazilian and Korean designers, the HB20 featured a modern design with fluid and aerodynamic lines, as well as a technical approach adapted to the use of flexible fuels (ethanol and gasoline). The initial version, with a 1.0 three-cylinder engine and a starting price of R$ 31,900, offered features like air conditioning and a driver’s airbag, quickly winning over the public.

Expanding the Line: HB20S, HB20X, and the First Restyling (2013-2015)

To diversify its offerings, Hyundai launched two variations in 2013:

  • HB20S (Sedan): With a 450-liter trunk, aimed at those seeking space and elegance.
  • HB20X (Crossover): An adventurous version with raised suspension, mixed tires, and a robust look, competing with models like the Renault Stepway.

In 2015, the HB20 hatchback underwent its first restyling, gaining a hexagonal grille, redesigned headlights, and a six-speed gearbox. The starting price rose to R$ 38,995, but it maintained its popular appeal.

Second Generation (2019): Controversies and Technological Advancements

September 2019 marked the launch of the second generation of the HB20, which generated debate. While retaining the previous platform, the model received a bold design with a wide front grille (nicknamed the “catfish”) and a modernized interior, including a digital instrument panel and an 8-inch multimedia center.

Mechanical novelties included a 1.0 Turbo engine with 120 hp, offering better performance, and 6-speed automatic transmission options. However, Latin NCAP safety tests in 2020 revealed a drop to a 1-star rating in side collisions, raising questions about the vehicle’s structure.

Recent Updates and Focus on Safety (2021-2023)

In 2021, the HB20 received a facelift for the 2022 model, prioritizing safety:

  • 4 standard airbags in all versions.
  • Electronic stability and traction controls.
  • Advanced systems such as autonomous braking and lane departure warning.
Hyundai HB20 2024
Hyundai HB20 2024

The 2023 version brought a complete redesign, addressing previous aesthetic criticisms. Highlights include interconnected taillights and a safety package with side airbags, stability control, and hill-start assist, available from R$ 76,690.

Market Impact and Legacy

The HB20 established itself as a sales leader in Brazil, surpassing competitors such as the Chevrolet Onix and Volkswagen Gol. In 2015 and 2016, it was the third best-selling car in the country, with over 160,000 units sold annually. By 2024, it had accumulated more than 1.3 million units sold, including exports to Mexico, Colombia, and Paraguay.

In addition, Hyundai invested in connectivity and an extended warranty (5 years), strengthening consumer confidence.

Curiosities and Technical Data

  • Flex Fuel Engine: The HB20 was a pioneer in offering a 1.0 three-cylinder engine in Brazil, balancing power and fuel economy.
  • Domestic Production: 75% of the parts were already manufactured in Brazil in 2013, boosting the local industry.
  • Competitions: In 2018, Hyundai created the Copa HB20, a single-make competition to promote the model.

An Icon that Revolutionized the Segment

The Hyundai HB20 is more than just a compact car: it’s a symbol of how adapting to local needs and investing in technology can create lasting success. With its evolving design, improved safety, and affordable price, it continues to be a relevant choice for Brazilians.

To learn more about specific models, visit (https://canalcarro.net.br/conheca-a-historia-do-hyundai-hb20/).

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