The future of the Lanzador — the 2+2 SUV/coupe that would be Lamborghini’s first dedicated electric vehicle — has become a strategic question in Sant’Agata. The brand is now evaluating whether to launch a radical BEV or a PHEV featuring a hybrid V8.
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Why Lamborghini is rethinking its first EV
The news that Lamborghini’s First EV Might End Up With Gas After All sums up the dilemma: cutting-edge technology versus customer preference. According to statements from the CEO, there are commercial and customer-acceptance concerns. In short:
- Customer demand: Lamborghini buyers value sound, excitement, performance, and range.
- Cost and infrastructure: Ultra-high-voltage BEV platforms (980 V in the concept) are expensive and require extensive global logistics.
- Internal synergy: The PHEV systems family already exists in models like the Temerario and could speed up production.
The BEV vs PHEV duel — comparison table
| Aspect | BEV (concept) | PHEV (possible path) |
|---|---|---|
| Practical range | High figures but dependent on charging | Lower electric range, extended by an internal-combustion engine |
| Performance | Instantly explosive (very high kW output) | V8 + electric combination: traditional driving feel and strong torque |
| Cost/Production | High investment in batteries and platform | Uses already developed engines and existing PHEV systems |
| Fit for Lambo customer | Controversial — some customers may resist | Greater acceptance among purists |
“It’s not important what you can achieve with technology; it’s important what the customer wants.” — a comment that sums up the brand’s pragmatic stance.
Impact on the market and competition
If the Lanzador is launched as a PHEV, Lamborghini will be slightly out of step with rivals accelerating toward EVs — for example, Ferrari is preparing its electric crossover. To understand how the brand’s concepts and strategies influence style and design, it’s worth seeing the Lamborghini Manifesto Concept, which shows the visual language of the future even with changes in powertrain.
Converting the Lanzador to a PHEV could speed up production, keep the V8 as a sonic signature, and reduce commercial risks — but it could delay Lamborghini’s leadership in the full-electric transition.
Want to compare how other brands balance electric and hybrid powertrains? Read about the strategic rivalry, Ferrari’s launches, and luxury hybrid models to understand the competitive landscape.
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Author: Fabio Isidoro
Founder and editor-in-chief of Canal Carro, he dedicates himself to exploring the automotive universe with depth and passion. A car and technology enthusiast, he produces technical content and in-depth analyses of national and international vehicles, combining quality information with a critical eye for the public.
