Prepare to be dazzled by an innovation that promises to elevate the luxury and sophistication of cars to a new level. Continental, in partnership with Swarovski, has just unveiled the Crystal Center Display, a transparent screen made of crystal that promises to revolutionize automotive interior design.
A screen that appears to float
With 10 inches and utilizing microLED technology, the Crystal Center Display offers unprecedented brightness and contrast. The panel is suspended within a three-dimensional crystal body, creating the illusion that the image is floating. The self-illuminating pixels ensure the screen’s transparency without compromising the clarity of the displayed information.
Swarovski: from luxury to mobility
Swarovski, globally renowned for its crystals, already has a presence in the automotive world. Brands like Mercedes-Benz and BMW use Swarovski crystals in headlights and interior trim details. The Crystal Center Display, however, represents an even greater leap in the partnership between Swarovski and the automotive industry, marking the Austrian brand’s entry into the mobility segment.
A bright future for automotive interiors
There is no projected release date yet for the Crystal Center Display, but Continental believes the technology has great potential to transform car interiors, particularly in the luxury segment. In addition to bringing more sophistication, the transparent screen can improve visibility and reduce driver distraction.
A unique visual experience
The Crystal Center Display is another example of how technology is changing the way we interact with cars. Continental believes this innovation can elevate the user experience to a highly personalized level, transforming the vehicle’s interior into an even more engaging and attractive space.
Author: Fabio Isidoro
Founder and editor-in-chief of Canal Carro, he dedicates himself to exploring the automotive universe with depth and passion. A car and technology enthusiast, he produces technical content and in-depth analyses of national and international vehicles, combining quality information with a critical eye for the public.