Kia Corporation shook the global automotive market by showcasing its latest advancements in electric vehicles (EVs) at the Kia EV Day 2025, held in Tarragona, Spain. The event marked the world premiere of three innovative models – the Kia EV4, the Kia PV5, and the Concept EV2 – which embody the next phase of the South Korean brand’s ambitious electrification strategy.
These launches not only expand Kia’s EV portfolio but also reaffirm the company’s commitment to revitalizing the global electric vehicle market, offering sustainable and technologically advanced mobility solutions. Kia EV Day 2025 solidifies Kia’s position as a leader at the forefront of the EV revolution.
Kia PV5: Inaugurating the Era of Custom PBVs
The Kia PV5, the first model in Kia’s Platform Beyond Vehicle (PBV) lineup, stole the spotlight by demonstrating the brand’s vision for the future of personalized mobility. As a pioneer in the PBV segment, Kia emphasizes its swift foray into mobility strategies that adapt to individual and business needs.
Initially presented as a concept at the Consumer Electronics Show (CES) 2024 in Las Vegas, the PV5 transcends mere transportation functionality. It establishes itself as a foundation for innovation, paving the way for a new form of EV usability characterized by exceptional modularity. Built on a dedicated platform, the PV5 integrates advancements in hardware, software, customer experience, and manufacturing processes, positioning itself as a catalyst for transforming the global market and significantly enhancing the personal and professional lives of consumers.
Kia EV4: The Electrification of Traditional Sedans and Hatchbacks
The Kia EV4, initially revealed as a concept at Kia EV Day 2023 in Seoul, South Korea, represents Kia’s entry into the electric sedan and hatchback segment. This model expands the appeal of Kia’s main lineup, complementing the already acclaimed Kia EV9 (World Car of the Year 2024) and Kia EV6 (European Car of the Year 2022).
The EV4 does not just follow market trends; it redefines them. Offering innovative yet familiar features, the EV4 transcends conventional offerings in the C-segment sedan category, catering to a diverse range of customers seeking a practical, stylish, and technologically advanced electric vehicle for daily use.
Kia Concept EV2: Anticipating the Affordable B-Segment SUV EV
The Kia Concept EV2 emerges as a preview of the new B-segment SUV EV, destined to join the growing Kia EV family. Much like the EV4, the Concept EV2 underscores Kia’s ongoing effort to democratize EV ownership, making the benefits of sustainable mobility accessible to a broader audience.
With features that transcend its class, the Concept EV2 promises to deliver innovative experiences in a compact and versatile SUV format. This model signals Kia’s intention to expand its presence in the electric SUV market, offering options for different segments and lifestyles.
Kia’s EV Strategy: Driving Global Market Transformation
Kia EV Day 2025 was not just about showcasing new models. The event also served as a platform for Kia to detail its comprehensive EV strategy, providing insights into how the brand intends to drive acceleration and transformation in the global electric vehicle market. Kia reaffirmed its vision of becoming the world’s leading EV brand and provider of sustainable mobility solutions.
Kia’s President and CEO, Ho Sung Song, emphasized the company’s commitment to enhancing the options and experiences offered to customers. With models like the Kia EV4 and the vision expressed in the Kia Concept EV2, Kia seeks to democratize EV ownership, making the benefits of sustainable mobility accessible to all. The company recognizes the growing demand for customized products and experiences but also understands that consumers expect manufacturers to meet their essential needs.
PBV: Customized Mobility and Modular Flexibility
Kia, positioning itself as a pioneer in the PBV sector, demonstrates, through the PV5, the combination of a customer-centered approach with advanced EV technology to transform personal mobility. The modular flexibility of the PV5 is one of its key highlights, allowing for a variety of configurations to meet different needs and purposes.
At Kia EV Day 2025, four variants of the PV5 were displayed, illustrating the transformative versatility of Kia’s first dedicated PBV model. The variants included the PV5 ‘Cargo,’ designed for cargo transport; the PV5 ‘Passenger,’ focused on passenger transport; the PV5 ‘Wheelchair Access Vehicle’ (WAV), adapted for wheelchair accessibility; and the PV5 ‘Crew,’ a flagship conversion model developed and produced directly by Kia. This diversity of variants demonstrates the PV5’s potential to meet a wide range of applications, from commercial use to specialized personal mobility.
E-GMP.S Platform and Technological Innovations
Kia showcased its E-GMP.S (Electric-Global Modular Platform for Service) architecture dedicated to PBVs at the event, which enables flexible configurations through its modular body system. This state-of-the-art platform is key to Kia’s PBV strategy, allowing for the creation of highly adaptable and customizable vehicles.
The exhibition also highlighted the Kia AddGear, a system that allows customers to customize their Kia PBV models by choosing from a wide range of customized accessories. The AddGear expands the functionality of the vehicle for both personal use and business applications, offering tailored solutions for various usage scenarios. Additionally, the partnership with Samsung Electronics was showcased through SmartThings Pro, an optimized Internet of Things (IoT) system for PBVs, providing versatile plug & play services. A demonstration video illustrated how business operations can be managed remotely within the vehicle to enhance productivity, showcasing the advanced connectivity and management capabilities of the PV5.
Spain as a Strategic Stage for Kia EV Day
Kia EV Day 2025 marked the second event of its kind for the brand, and the choice of Spain as the venue reflects the country’s strategic importance in Kia’s electrification strategy. Spain was selected due to its growing EV market in Europe, which represents one of Kia’s main expansion focuses.
At the event, Kia showcased a total of nine vehicles, including the Concept EV2, four examples of the EV4 (two four-door sedans and two five-door hatchbacks), and four variants of the PV5. The prominent presence of vehicles and the choice of Spain as the stage demonstrate Kia’s commitment to the European market and its determination to lead the transition to electric mobility on a global scale.
Ongoing Commitment to EV Leadership
Kia EV Day 2025 reinforced Kia’s commitment to becoming the world’s leading EV brand and provider of sustainable mobility solutions. The new models presented, the EV4, PV5, and Concept EV2, represent significant steps in this journey, offering innovation, versatility, and accessibility to the growing electric vehicle market.
Kia continues to invest in research and development to enhance its EV technologies and expand its product line, aiming to meet the diverse needs and expectations of consumers worldwide. The event in Tarragona solidified Kia’s position as a driving force in the electric mobility revolution, paving the way for a more sustainable and technologically advanced future in the automotive sector.
