BMW

BMW (Bayerische Motoren Werke), founded in 1916, is a renowned German luxury automobile and motorcycle manufacturer recognized for its precision engineering, innovative design, and focus on driving pleasure (“Freude am Fahren”). Initially an aircraft engine manufacturer, BMW expanded into motorcycles and subsequently automobiles, gaining global recognition for its high-performance vehicles and advanced technology. Its future focus is on electrification, digitalization, and sustainability, aiming to offer a diverse range of electric and connected vehicles while maintaining its commitment to driving dynamics and innovation.