The electric flagship from BMW has become a mobile canvas in the hands of the experimental artist Lee Kun‑Yong. An i7 with M package received a unique wrap: vivid red as the base, layered with faces, hearts, leaves, and abstract shapes in an asymmetrical composition. The project celebrates art, technology, and driving as a single gesture — part of the global program of 50 Years of BMW Art Cars.
What makes this BMW i7 Art Car so different on the streets?
The contrast dominates the look: deep red appears on the wheel arches, side skirts, pillars, and rear hatch, while painted panels “invade” doors, bumpers, and the hood. Each side is unique, so you never see the same car twice — it’s controlled chaos and intentional.
The wrap and paint work together with the architecture of the G70, without hiding the sedan’s scale or bold volumes. The aesthetic is performative: it looks as if the artist’s gesture is frozen onto the bodywork. In dialogue with recent automotive pop culture, it’s worth remembering another well-discussed Art Car from the premium universe.
How does the art speak to engineering and driving?
Kun‑Yong is known for using his own body as a creative instrument — translating movement into abstractions. Here, the idea is to reflect the precision and responsiveness between driver and car; the brushstroke becomes a metaphor for steering feedback, acceleration, and braking.
From a technical perspective, a well-executed wrap preserves ADAS sensors, cameras, and radars, respecting technical windows and tolerances. No “dampening” of aerodynamics or alteration of cooling systems. To see how BMW merges art with track performance, check out the performative paint of the M Hybrid V8.
What specifications of the i7 support the work in motion?
Beneath the wrap, it’s a all-wheel-drive i7 powered by two synchronous motors. Depending on the version, output ranges from approximately 536 hp (xDrive60) to about 650 hp (M70), with instant torque and 0–60 mph in roughly 4.8 to 3.7 seconds. Performance is smooth, yet brutal when demanded.
The battery (about 100 kWh usable) allows for long-range driving and DC fast charging up to approximately 195–205 kW, ideal for long trips. The M package tunes the chassis, brakes, and wheels to match the “high-speed gallery” concept. If you want to compare the evolution of BMW’s electric SUVs, see why the BMW iX 2026 is becoming a coveted object.
Visual elements of “controlled chaos”
- Red base as an anchor
- Stylized faces and hearts
- Leaves and organic graphics
- Unique asymmetrical sides
- Hood and doors as frames
- Contrasts on pillars and tailgate
Quick comparison: i7 Art Car vs. luxury electric rivals
- Power: i7 ~536–650 hp
- Range: i7 ~310–375 miles (500–600+ km)
- DC fast charge: i7 ~200 kW
- Focus: art + luxury + silence
- Rivals: EQS, Air, Model S
- Differentiator: Official Art Car
Does this change the debate about BMW’s recent design?
The G70 from the 7 Series divides opinions, like other current BMW models. The Art Car becomes an antidote: shifting the focus from the “nose” to the whole, reminding us that a car is also media, gesture, and culture. The aesthetic provocation is now intentional and celebrated.
If the theme of “bold front” intrigues you, dive into the debate about BMW’s giant grille. The right question isn’t “pretty or ugly?”, but “what does this language want to communicate about power, luxury, and identity?”
Where to explore more Art Cars and real automotive collaborations?
There’s a global calendar celebrating the history of Art Cars, with exhibitions, scaled pieces, and live performances. Official digital archives and shows at art centers help trace the journey from 1975 to today.
Kun‑Yong’s message is clear: art is a bridge between objects, people, and perspectives. And when a high-luxury electric vehicle becomes a creative support, new conversations emerge among engineering, sustainability, and culture — without borders.
FAQ — Quick and straightforward questions
- Does an artistic wrap interfere with sensors? No, as long as installed by a specialist respecting camera, LiDAR/radar, and ultrasonic windows.
- Does it impact range or aerodynamics? The effect is negligible; thin materials and proper application do not alter measurable coefficients of drag or cooling.
- How much does a premium artistic wrap cost? High-quality wraps range from about $3,000 to $12,000; with a renowned artist, commissions can exceed $50,000.
- What’s the typical durability? On average 3–7 years, depending on material, climate, and maintenance (gentle washing and UV protection help).
- Is it reversible? Yes. Wraps can be professionally removed, preserving the original paintwork.
To broaden your understanding of the intersections between design, racing, and contemporary art, also see the timeline of BMW Art Cars — an educational journey in creativity behind the wheel.
Now it’s your turn: has the i7 as a moving canvas convinced you? Which Art Car impacted you the most and why? Leave your comment and enrich the conversation.
Author: Fabio Isidoro
Founder and editor-in-chief of Canal Carro, he dedicates himself to exploring the automotive universe with depth and passion. A car and technology enthusiast, he produces technical content and in-depth analyses of national and international vehicles, combining quality information with a critical eye for the public.