The 2025 Jeep Wagoneer S marks the iconic brand’s entry into the electric vehicle segment, bringing with it innovations that are sure to be divisive. With the introduction of the “Limited” version, Jeep seeks to broaden its target audience by offering a more accessible option. However, the “pay-to-unlock” approach for accessing additional features, such as extra horsepower, raises questions about the future of premium electric models. This article explores the main features of the 2025 Wagoneer S, the differences between its versions, and the impacts of this strategy on the automotive market.
Jeep Wagoneer S Limited Reduces Starting Price by $5,000
The arrival of the Jeep Wagoneer S Limited to the market represents a strategic attempt to attract consumers looking for a premium electric vehicle without breaking the bank. With a starting price of $66,995, this version is $5,000 more affordable than the Launch Edition, which starts at $71,995. Furthermore, until March, the Launch Edition is available with a temporary discount of $3,000, further reducing the difference between the two configurations.
This decision reflects an effort by Jeep to address previous criticisms related to the high cost of its models. According to recent statements from the brand, the high price of the gasoline-powered Wagoneer was considered excessive, and adjustments were necessary to align the product with market expectations. The introduction of the Limited also expands customization options, allowing consumers to choose only the features they truly want.
Pay-to-Unlock on the Wagoneer S Opens New Business Model
One of the biggest novelties of the 2025 Jeep Wagoneer S is the implementation of the “pay-to-unlock” model. In the Limited version, the electric motor delivers 500 horsepower, while the Launch Edition offers 600 horsepower. To achieve maximum performance in the more affordable version, owners need to purchase the “Propulsion Boost Package,” an over-the-air (OTA) update that unlocks the full 600 horsepower.
While this approach is innovative, it raises debates about the ethics of selling basic functionalities as paid options. Other brands, such as Mercedes-Benz, have already adopted similar practices, but Jeep is among the first to apply it on a large scale in the electric SUV segment. This system can be seen as a way to maximize revenue, but it also runs the risk of alienating consumers who expect full access to the vehicle’s capabilities from the outset.
Distinct Performance Between 2025 Wagoneer S Versions
The performance differences between the Launch Edition and Limited versions are notable. The Launch Edition accelerates from 0 to 60 mph in an impressive 3.4 seconds, while the Limited takes “less than 4 seconds” with its standard 500 horsepower. Torque also varies significantly: 617 lb-ft in the Launch Edition versus 524 lb-ft in the Limited.
In terms of range, the EPA estimates that the Launch Edition travels up to 304 miles (489 km) with standard tires, dropping to 270 miles with high-performance Pirelli tires. Although the exact range of the Limited has not been disclosed, it is expected to be slightly higher due to the lower power output. Both versions support DC fast charging, recovering 20% to 80% of the battery in 23 minutes, with 10 minutes of charging adding approximately 100 miles of range.
Optional Features Define Difference Between Versions
The features available on the versions of the 2025 Wagoneer S highlight the differences between the configurations. The Launch Edition includes premium items such as a McIntosh sound system, massage seats, exclusive 20-inch wheels, and an illuminated front grille. In the Limited, these elements become optional, allowing consumers to customize the vehicle according to their needs.
Another differentiator is in the design. The Limited features a new exterior color called Hydro Blue and an Arctic Grey interior. Both versions share features such as a panoramic sunroof, 20-inch alloy wheels, heated seats, and advanced safety systems. In addition, all variants of the Wagoneer S qualify for tax credits from the Inflation Reduction Act, both for direct purchases and leasing.
The 2025 Jeep Wagoneer S emerges as a significant milestone in the brand’s transition to electrification. The introduction of the Limited version and the “pay-to-unlock” model represent bold strategies that could shape the future of premium electric vehicles. However, the success of these initiatives will depend on public acceptance and Jeep’s ability to balance innovation with perceived value.